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Advantage 24-Hour Brazilian Keratin Treatment

Advantage Brazilian Keratin Treatment is a revolutionary treatment for all kinds of hair that contains collagen to help maintain the strength and flexibility of the hair.  Keratin is the main structure building protein in our hair and nails.  This protein contains many different amino acids and is responsible for making hair super tough and extremely elastic.  Keratin and other amino acids (proteins) fill in the gaps between the layers of the cuticle, eliminating frizz and weighing down the hair shaft to smooth out waves or curls.

This new 24 Hour Treatment is a liquid consistency so it sprays on for easier application, and it allows the client to shampoo their hair the next day instead of waiting 3-4 days…though it does not last as long as the Original Advantage Keratin Treatment.  From one treatment to the next, Advantage Keratin Treatments delivers frizz-free, soft, shiny, and manageable hair.  It can be used on any type of hair to reduce curl and frizz, while enhancing shine and softness.  Achieve an amazing transformation in only 1.5 to 2.5 hours depending upon the length and texture of the hair. Results can last up to 3 months depending upon treatment formula used. (see related products).

This product contains 1.78% formaldehyde.

Available in: 4oz, 16oz


  1. After washing the hair with Advantage Clarifying Shampoo, towel dry.
  2. Blow dry any remaining dampness in the hair.
  3. Divide the hair into three sections.
  4. (Using gloves and face mask in a ventilated area) Starting from the neck, apply the treatment to the hair by brush, using care to not touch the scalp with the product and comb to the ends. Finish the whole head working through section.
  5. Using a vent brush, blow dry the hair completely.
  6. Divide the hair into three sections again.
  7. Starting from the neck, (with a non-plastic fine tooth comb) part the hair in 1/4 inch parts and flat-iron from the root to the end of the hair as needed until it is silky and shiny.

    *For best results the flat-iron should be set to 450° Fahrenheit.

  1. Do not wash or wet your hair, or tie it up in any way, for 24 hours .
  2. After the 24 hours, maintain with Brazilian After Treatment Shampoo and Conditioner.

CAUTION: Product should be used in a well ventilated area. Avoid eye contact. In case of eye contact, wash out immediately for 15 minutes. This product is strictly for PROFESSIONAL USE ONLY. It contains Formaldehyde and must be avoided by women who are pregnant or breast feeding. This applies to both stylist and clients alike. KEEP OUT OF REACH OF CHILDREN.

Weight 1.15 lbs
Dimensions 7 × 2 × 1 in